Advance confidently in the direction of your dreams.

Growing a business single-handed, a collection of articles and hopefully inspiration.

Sunday, December 21, 2014

Lessons from Blogging-Great Post

100 Lessons Learned from 10 Years of Blogging

neil patel
I can’t believe that I’ve been blogging for over 10 years now. Boy, has it been a fun journey!
Overall, I love blogging because I enjoy helping others. In addition to that, it’s helped generate a lot of traffic and revenue for my companies. It’s actually our main marketing channel for each of my software companies.
But if I had to start my blogging journey all over again, I would have done things differently. Why? Because I’ve learned a lot over the years.
Sadly, I don’t have a time machine, so I can’t go back in time and avoid the major mistakes I’ve made… but I can share my lessons with you so you can learn from them. Here are 100 lessons learned from blogging for 10 years…

Headlines

Here are some lessons learned from creating over 1,000 headlines:
  1. Headlines with facts and data tend to get shared well within the B2B community.
  2. Keep them short and sweet, or else your click-through rate will decrease.
  3. The headline is the most important part of a blog post.
  4. If your headlines are too long, they will get cut off within Google’s search results. Try to keep them to fewer than 65 characters.
  5. Don’t assume you know what your readers want. Make sure you A/B test your blogging headlines.
  6. Try to think what people would search for to find your blog post on Google. If possible, incorporate those words and phrases within your headlines.
  7. Using negative words within headlines is a great way to increase your click-through rates.
  8. If you use numbers within your headlines, use odd numbers — they tend to get more clicks.
  9. People scan headlines and tend to look only at the first 3 and last 3 words within the headline.
  10. Try to address the readers within the headline.
  11. Make sure your headline is clear. If people don’t know what they are reading, they will bounce off.
  12. If you aren’t sure how to write great headlines, start by using these formulas.
  13. Don’t try to click-bait your readers. If you deceive them, you will lose their trust.
  14. Evoke curiosity when possible. This also tends to help with Facebook shares.
  15. Leveraging emotions within headlines is a great way to get more people to read your blog post.
  16. Use magazines for inspiration. Their writers tend to know how to write popular headlines.
  17. When you’re stuck, you can always use a headline generator. It’s not the be-all and end-all tool, but it will help you get started.
  18. Make sure your headline is short enough to fit within a tweet.

Writing

Here are some writing lessons I’ve learned:
  1. Be sure to check all posts for grammar and spelling errors. This affects your readers and your search engine rankings.
  2. Try to start off your introduction with a question. It’s a quick way to hook your readers.
  3. Use the words “you” and “I” within your post as it will help create a conversation.
  4. Wrap up your post with a conclusion. It’s a great way to summarize your message and provide key takeaways.
  5. Use subheadings within your body. They make your posts easier to read.
  6. Stylize your posts by bolding and italicizing words and phrases.
  7. Using bullets and numbers is a simple way to make your content more digestible.
  8. Always outline before you start writing. It helps speed up the process.
  9. Telling a story is a great way to make your content stand out from the crowd.
  10. Opening up to your readers is a great way to build an emotional connection with them. You can easily do this with your words.
  11. Only write about things you are passionate about. Those are the posts that will do well. Your readers can tell when you blog on stuff you love.
  12. Experiment with different writing styles. It’s the best way for you to figure out your voice.
  13. The best time to write is when an idea hits you. If you can drop everything and focus on writing, you’ll be able to blog efficiently.
  14. Don’t rush your writing. Creating high quality content takes time and practice.
  15. Don’t publish everything you write. Some of your posts will suck, and you shouldn’t release them. It’s okay… it happens to all of us.
  16. Make sure you get to the point as quickly as possible. Fluff doesn’t help.
  17. If you are struggling with writing, you can always hire an editor to help you out.

Idea generation

Here is what I learned about coming up with blog topic ideas:
  1. Your best ideas typically aren’t generated from sitting in front of a computer. Experience the world, interact with others, and let your creative juices flow.
  2. Use tools like Buzzsumo to come up with ideas. What’s worked before still works now in most cases.
  3. Follow your competition. Knowing what works for them will help you come up with topic ideas.
  4. Use Google Analytics to analyze your posts. Stop writing about topics that receive very little traffic.
  5. Pick up a magazine or a book to spur ideas.
  6. Don’t force ideas — let them come to you naturally. Forced ideas tend to turn into crappy blog posts.
  7. If you are stuck, ask others for help. From peers to people within your industry, others can give you ideas.
  8. You can use tools like Qualaroo to generate ideas from your website visitors.
  9. Start subscribing to the popular forums within your community. The most asked questions tend to be great blog post ideas.
  10. Google Trends is a great place to find up-and-coming topics to blog about.

Commenting

Here is what I learned about commenting:
  1. Always ask your readers a question at the end of your post. It helps increase the number of comments you receive.
  2. Remove trackbacks from your blog. They just get in the way of people seeing and reading the comments.
  3. Make sure you use threaded comments to help with responses.
  4. Don’t use Facebook comments. The text within them isn’t crawlable, which hurts overall rankings.
  5. Don’t expect people to comment if you aren’t willing to respond to each commenter.
  6. When responding to comments, make sure you give thorough responses. It shows that you care.
  7. Try to respond to comments right when they come in. Your prompt replies help increase responses.
  8. Use email notifications to let previous commenters know when new comments have been left. You can use the Subscribe to Comments plugin for this.
  9. Moderate your comments. You don’t want a lot of spammy comments, or they will kill the vibe.
  10. Encourage people to use their names instead of their website names when leaving a comment. Commenting should be a personal thing.
  11. Avoid self-promotion. Your goal should be to help readers and not convince them to pay you for anything. In the long run, this will help build goodwill and increase sales.
  12. Personal stories and experiences tend to receive the highest number of comments.
  13. People tend to prefer commenting at 9 a.m. versus other times.

Email marketing

Here is what I learned about email marketing:
  1. Email marketing is the number one way to get people back to your blog.
  2. Readers who come to your blog from email are more likely to share your content on the social web and to comment.
  3. Pop-ups on the entry and exit are the best places to collect emails.
  4. Even though you may hate pop-ups, very few of your visitors will complain about them.
  5. Sidebar opt-ins and opt-ins beneath blog posts (above the comments) are also effective areas to collect emails.
  6. The best way to collect email addresses is to offer each reader an incentive such as a free e-book.
  7. When testing the call-to-action button for your e-book offer, start with the “get instant access” call to action as it tends to convert well.
  8. Every time you publish a blog post, send out an email to all your subscribers, letting them know you published a post. Make sure you limit the email frequency to two or three times a week.
  9. When emailing your readers, limit the number of links in your emails. Using more than three tends to cause more emails to go into the spam folder.
  10. Don’t keep emailing those readers who don’t open your emails. It causes spam issues. Your email provider should help you filter out these emails.
  11. If your email offer is related to a specific blog post, your opt-in rate will go up.
  12. Make sure your offer is very valuable, or else it will ruin your reputation and cause a lot of unsubscribes.
  13. Don’t sign up with an email provider that puts you on a shared IP. If you manage your list right, a dedicated IP will help with deliverability.
  14. Getting Return Path certified will help you get more emails into people’s inboxes.
  15. Keep your email subject lines short — it will help with open rates.
  16. When possible, keep your subject lines casual as it also helps with open rates.
  17. Do not put your whole blog post within the email. Make sure you put only the first paragraph or two to help drive more traffic back to your site.

Scheduling blog posts

Here is what I learned about blog post timing and frequency:
  1. Publish blog posts on a consistent basis, or it will be hard to grow your traffic.
  2. Come up with a regular posting schedule, and stick with it. Whether it is once a week or once a month… stick with the schedule.
  3. Mondays, Tuesdays, Wednesdays, and Thursdays tend to be the best days to blog.
  4. You’ll get the least amount of traffic on Friday, Saturday, and Sunday.
  5. Most people read blogs in the morning. Afternoon is the second popular time.
  6. The best time to schedule a blog post is on Monday at 11 a.m.
  7. People who blog twice a day generate more than twice as many inbound links as people who blog once a day.
  8. Women are less likely to read blogs posts during the evening than men.

SEO

Here is what I learned about optimizing your blog for search engines:
  1. If you are using a WordPress blog, use the Yoast SEO plugin.
  2. Interlink your blog posts when it makes sense as this will help with crawling and indexing.
  3. Avoid writing content for search engines. Write content for humans as eventually search algorithms will adapt.
  4. Posts that are 2,000 words or longer are more likely to rank on page one of Google.
  5. Creating infographics is a great way to gain new readers and backlinks. In the long run, these backlinks will help boost your rankings.
  6. Avoid keyword stuffing in your blog posts — it will just hurt you.
  7. Blogging is a long tail strategy, so don’t focus on optimizing your blog posts for any particular keyword. Just focus on writing high quality content.
  8. Having subheadings and headings within your blog posts will help you rank for more keywords.

Social media

Here is what I learned about social media marketing:
  1. Make sure you use scrolling social buttons like Flare as it will help generate more social shares.
  2. Only place two or three social sharing options on each blog post. Fewer options will help you generate more social shares than five or six will.
  3. Place social sharing buttons at the bottom of your post as well as on the side.
  4. Most people are on Twitter during 5 p.m. EST. That is when you should share your content.
  5. Share the same post on Twitter multiple times in order to get maximum visibility.
  6. People prefer sharing content on Facebook at 12 p.m. EST during Saturday.
  7. Asking people to share content at the end of each blog post is a great way to get more social shares.
  8. If you want more social traffic, make sure you are using social meta tags.
  9. If you have co-workers, ask them to share your posts. Every share helps.

Conclusion

I’ve learned a lot about blogging over the last 10 years. I’ve enjoyed my journey, and I will continue to learn more as I blog over the next 10 years.
I hope you can gain some insights from my experiences and grow your blog at a much quicker pace than I have been able to do.
Is there anything you have learned during your blogging journey that you would like to share?

Friday, October 24, 2014

Lessons in Innovation

Guy Kawasaki’s Lessons on Innovation

Written by: Leezia Dhalla at Rackspace
Fostering innovation is hard. It’s a lesson Guy Kawasaki, tech evangelist, author and chief evangelist of Canva, learned in the mid-1980s while working alongside Steve Jobs as Apple’s former chief evangelist. On Monday morning, Guy, a self-proclaimed “very happy Rackspace customer,” kicked off the third Rackspace::Solve summit, held at The Peninsula in downtown Chicago. Here are Guy’s top 10 strategies for fostering innovation:
1. Make Meaning
Great innovation starts with people who want to make meaning—not money. Most great innovators don’t have a grand vision for the future. Instead, they have a desire to change the world, one step at a time. Apple brought computers to people who had never had access to them before. Google made it easy for people to access information quickly. eBay made it possible for people, not just corporations, to sell products online. The desire to change the world can be lucrative — but if you dive into innovation with the goal of making money, you will likely fail.
2. Make Mantra
Great innovation starts with a powerful mantra — a common piece of language that outlines purpose and the reason for existence. The most effective mantras are three simple words. Nike believes in authentic, athletic performance. FedEx exists to deliver peace of mind. At the end of the day, personalized mantras are better than generic mission statements.
3. Jump To The Next Curve
Great innovation happens when you jump to the next curve, not when you duke it out to the same curve. That’s where the real action happens. In the printing industry, great innovation started with the daisy wheel printer and evolved to the laser printer and 3D printer. Those inventors knew that innovation didn’t just mean creating Helvetica font in 24 point. Great innovation means jumping to the next curve. Don’t die on the curve you started on.
4. Role The DICEE
Great innovation means creating DICEE products or services that are Deep, Intelligent, Complete,Empowering and Elegant.
  • Great products are deep because they have lots of features and functionality, like dual-purpose sandals designed with a bottle cap opener underneath the sole.
  • Great products are intelligent and help the user feel luxurious, like a remote control operated car.
  • Great products are complete. Imagine the totality of Google, which is not just a search engine; it’s also analytical and offers Gmail, Google+, Google apps and a host of other offerings. Totality makes it great.
  • Great products are empowering. They make it possible for the user to take the wheel.
  • Great products are elegant. They show that someone took great care to consider the user and the design.
5. Don’t Worry — Be Crappy
If you wait for the perfect time or for the perfect product, you will never ship and life will pass you buy. There’s a difference between shipping something crappy and shipping something that has elements of crap to it. Look at Apple in 1984. Apple revolutionized an industry by unveiling a product with 108K of RAM. If they had waited for chips to be fast enough or cheap enough, they never would have shipped. You should ship something that’s DICEE and something that has jumped the curve—even if it has elements of crap to it.
6. “Let One Hundred Flowers Blossom.”
Take your best shot at gravity and market your position. Who is your customer? How is your customer using your product? You should put your product out there and see what happens because many times, people use products and services in unintended ways. Identify how people are using your product, and capitalize on it.
7. Polarize People
Great innovation polarizes people. Advertisers and Fortune 500 brands aren’t the biggest fans of TiVo because it enables people to bypass television commercials, which can be a huge source of revenue. TiVo is polarizing, but it’s also a revolutionary product. At the end of the day, great stuff polarizes people.
8. Churn, Baby, Churn
The hardest part of innovation is churn. A great deal of time, you have to refuse to listen to other people because there are people who are going to tell you they want better “sameness.” What this means is that they want a slightly different version of a product that already exists. True innovation means jumping to the next curve. Evolve your product, but listen to the consumers once you ship. User feedback will help you move from version one to version two—but this is often the hardest part of innovation.
9. Niche Thyself
Positioning yourself to target a niche market, like Fandango, is critical for great innovation. The most effective innovators are both unique and valuable. A parent’s worst nightmare is showing up at a movie theatre with several tiny humans in tow, only to learn that the long-anticipated film is sold out. Fandango is unique because it’s the only service that allows people to buy movie tickets in advance, which adds value by saving time for busy parents who don’t want to spend a half hour waiting in line at the box office.
10. Perfect Your Pitch
Great revolutionaries can pitch. Create an enchanting elevator pitch and customize your introduction so you can build a connection with your audience. You want your listener to feel that you are well informed, and that you know exactly whom you’re talking to.

Friday, September 5, 2014

8 Slow, Difficult Steps to Become a Millionaire

Money of course isn't everything. Not by a long shot. Where your definition of success is concerned, money may rank far down the list. Everyone’s definition of “success” is different. Here's mine:
"Success is making those that believed in you look brilliant."
For me, money doesn't matter all that much, but I'll confess, it did at one time (probably because I didn't have very much). So, let’s say money is on your list. And let’s say, like millions of other people, that you’d like to be a millionaire. What kinds of things should you do to increase your chances of joining the millionaire's club?
Here are the steps I'd suggest. They're neither fast nor easy. But, they're more likely to work than the quick and easy path.

1. Stop obsessing about money.

While it sounds counterintuitive, maintaining a laser-like focus on how much you make distracts you from doing the things that truly contribute to building and growing wealth. So shift your perspective.
"See money not as the primary goal but as a by-product of doing the right things."

2. Start tracking how many people you help, even in a very small way.

The most successful people I know – both financially and in other ways – are shockingly helpful. They’re incredibly good at understanding other people and helping them achieve their goals. They know their success is ultimately based on the success of the people around them.
So they work hard to make other people successful: their employees, their customers, their vendors and suppliers… because they know, if they can do that, then their own success will surely follow.
And they will have built a business – or a career – they can be truly proud of.

3. Stop thinking about making a million dollars and start thinking about serving a million people.

When you only have a few customers and your goal is to make a lot of money, you’re incented to find ways to wring every last dollar out of those customers.
But when you find a way to serve a million people, many other benefits follow. The effect of word of mouth is greatly magnified. The feedback you receive is exponentially greater – and so are your opportunities to improve your products and services. You get to hire more employees and benefit from their experience, their skills, and their overall awesomeness.
Related: How To Keep Software From Stealing Your Job (LinkedIn)
And, in time, your business becomes something you never dreamed of – because your customers and your employees have taken you to places you couldn’t even imagine.
Serve a million people – and serve them incredibly well – and the money will follow.

4. See making money as a way to make more things.

Generally speaking there are two types of people.
One makes things because they want to make money; the more things they make, the more money they make. What they make doesn’t really matter that much to them – they’ll make anything as long as it pays.
The other wants to make money because it allows them to make more things. They want to improve their product. They want to extend their line. The want to create another book, another song, another movie. They love what they make and they see making money as a way to do even more of what they love. They dream of building a company that makes the best things possible … and making money is the way to fuel that dream and build that company they love.
While it is certainly possible to find that one product that everyone wants and grow rich by selling that product, most successful businesses evolve and grow and as they make money, reinvest that money in a relentless pursuit of excellence.
"We don't make movies to make money, we make money to make more movies." ~Walt Disney

5. Do one thing better.

Pick one thing you're already better at than most people.Just. One. Thing. Become maniacally focused at doing that one thing. Work. Train. Learn. Practice. Evaluate. Refine. Be ruthlessly self-critical, not in a masochistic way but to ensure you continue to work to improve every aspect of that one thing.
Financially successful people do at least one thing better than just about everyone around them. (Of course it helps if you pick something to be great at that the world also values – and will pay for.)
Related: The Mere Mortal's Guide To Growing A Startup (LinkedIn)
Excellence is its own reward, but excellence also commands higher pay – and greater respect, greater feelings of self-worth, greater fulfillment, a greater sense of achievement… all of which make you rich in non-monetary terms.
Win-win.

6. Make a list of the world’s ten best people at that one thing.

How did you pick those ten? How did you determine who was the “best”? How did you measure their “success”?
Use those criteria to track your own progress towards becoming the best.
If you're an author it could be Amazon rankings. If you’re a musician it could be iTunes downloads. If you’re a programmer, it could be the number of people that use your software. If you’re a leader it could be the number of people you train and develop who move on to bigger and better things. If you’re an online retailer it could be purchases per visitor, or on-time shipping, or conversion rate…
Don’t just admire successful people. Take a close look at what makes them successful. Then use those criteria to help create your own measures of success. And then…

7. Consistently track your progress.

We tend to become what we measure, so track your progress at least once a week against your key measures.
Maybe you’ll measure how many people you’ve helped. Maybe you’ll measure how many customers you’ve served. Maybe you’ll evaluate the key steps on your journey to becoming the world’s best at one thing.
Maybe it’s a combination of those things, and more.

8. Build routines that ensure progress.

Never forget that achieving a goal is based on creating routines. Say you want to write a 200-page book; that’s your goal. Your system to achieve that goal could be to write 4 pages a day; that’s your routine. Wishing and hoping won’t get you to a finished manuscript, but sticking faithfully to your routine ensures you reach your goal.
Or say you want to land 100 new customers through inbound marketing. That’s your goal; your routine is to create new content, new videos, new podcasts, new white papers, etc. on whatever schedule you set. Stick to that routine and meet your deadlines and if your content is great you will land those new customers.
Wishing and hoping won’t get you there – sticking faithfully to your routine will.
Set goals, create routines that support those goals, and then ruthlessly track your progress. Fix what doesn’t work. Improve and repeat what does work. Refine and revise and adapt and work hard every day to be better than you were yesterday.
Soon you’ll be good. Then you’ll be great. And one day you’ll be world-class.
And then, probably without even noticing, you’ll also be a millionaire. You know, if you like that sort of thing.

Monday, July 14, 2014

Trigger Emails

6 Clever Triggered Emails to Inspire Your Marketing Automation

by Sam Kusinitz

Date July 10, 2014 at 6:00 AM
email-cta-(blog)-1Triggered emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.
As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database.
Take a look at the examples below for some ideas of triggered emails you can incorporate into your own email marketing campaigns.

1) Uber: The Welcome Email

Uber sends an automated welcome email to anyone who registers for their services. The welcome email is simple and straightforward, welcoming new users and thanking them for signing up for Uber. To assist the new users and to encourage them to actually start using the car service, the welcome email also explains how Uber works in three simple steps, followed by a few tips on getting started with Uber. We love how Uber capitalizes on this opportunity to further educate their users.
uber-welcome

2) Dropbox: The Re-engagement Email

Dropbox uses a triggered email to re-engage people who signed up for Dropbox, but have not actually installed the software on their computers yet.
The first great thing about this email is it uses personalization tokes to address the recipient directly, using his first name. The body of the email is very brief, which is nice. The text identifies a few specific ways Dropbox can assist you in organizing your files and a large blue CTA is noticably positioned directly in the middle of the email. It's short, sweet, yet still informative -- exactly what people in a re-engagement campaign need.
dropbox-1

3) ModCloth: The Date/Time Tigger Email

ModCloth sends this email to people who have been subscribed to ModCloth’s email list for six months to celebrate their “anniversary” together. Of course, the true purpose of this email is to drive contacts back to their website -- and maybe make a purchase. To encourage recipients to visit ModCloth’s site and make a purchase, the anniversary email offers a coupon code for $5 off the contact’s next purchase. It's a small thing for ModCloth to give up in exchange for repeat business.
mad-cloth-(6-months-together)
Source: Pure360

4) Amazon: The Thank-You Email

Amazon uses this triggered thank-you email to drive customers back to their site and gain information about the consumer that can be used to suggest additional products in the future.
In addition to thanking the customer for their recent purchase and personalizing the message using the consumer's full name, the email also asks the recipient to review their new product. And chances are, people are only going to review products they feel strongly about. Based on the products they review and how they review the product, Amazon can show them products they may like in the future. Plus, if the person ends up leaving a review, it could convince someone else to buy that product, too.
amazon-ty-email

5) Zappos: The Confirmation Email

No one likes waiting day after day for a package arrive, wondering whether or not the item was ever actually shipped. To quell unnecessary anxiety, Zappos sends an automated email to customers as soon as their package is shipped. The email is personalized as it provides a picture of the specific item(s) the consumer purchased as well as the shipping address, a link to the order information, and the anticipated delivery date.
As the bottom of the email states, one of the core values at Zappos is to “create fun and a little weirdness." The email clearly adheres to this value addressing the recipient as “Zappos Zealot” and closing the intro to the email with “XOXO, Zappos.com."
zappos-confirmation-email

6) Urban Outfitters: The Unsubscribe Email

Urban Outfitters automatically sends this email to people when they request to unsubscribe from the clothing store’s emails. The purpose of this automated email is a last-ditch effort to convince recipients not to unsubscribe. To appeal to their young adult target audience, this email creatively plays on the idea of a salvaging a relationship.
Rather than simply providing a checkbox to either confirm the unsubscribe request or remain on UO’s email list, this email features an amusing image of a text messaging conversation that expresses Urban Outfitter’s desire to avoid “breaking up” with the recipient who is shown as contact “BFF” on the mobile phone. We love how this email is something that their buyer persona can definitely relate to.
urban-outfitters-unsubscribe

Tuesday, July 1, 2014

Blogging

How to Hire a World-Class Blogger for Your Company

blogger
You know the benefits of blogging, but you don’t have the time to blog yourself. What should you do? Hire a blogger, right?
You should. But do you know how to find a great blogger?
Luckily for you, I’ve had a lot of experience in hiring bloggers for both KISSmetrics and Crazy Egg. Some of these bloggers worked out great, while others did not. Through the whole process, I’ve learned where to find great bloggers and what to look for when hiring them.

How to hire an exceptional blogger

Unlike for most jobs, you don’t find world-class bloggers through job postings. It’s not because a lot of great bloggers are already busy. In reality, a lot of them are not. Not only that, most of them don’t even get paid well.
The simplest way to find a great blogger is to scour marketing blogs. Although your business may not be about marketing, it doesn’t matter in this particular case. A great blogger can write on any topic due to the fact that anything can be researched on the web.
The first thing you want to do is make a list of all the popular marketing blogs such as Copyblogger, Problogger, KISSmetrics, and Moz. Each of those blogs accepts guest posters, which is what you want to look for.
Typically, if a blogger was able to get his or her content published on one of those blogs, this person is a good enough blogger as each of those blogs has strict editorial guidelines.

What a world-class blogger looks like

Now that you have a list of potential bloggers to hire, you need to look for the following qualities:
  1. Traffic generation abilities – if the posts they are writing receive more social shares than other posts published on that same blog, it doesn’t necessarily mean that their content is better. It usually means they know how to generate traffic. Two of my blogs are run with content published by guest bloggers, and I’ve learned that some of these bloggers are great at promoting content, while others are only good at the writing part. You want to hire the ones that are good at both writing and promotion. Typically, if their content has more social shares, they understand content promotion.
  2. Conversational writing style – no one wants to read an essay. Blog posts are supposed to be conversational and fun to read. Look for writers that use the words “you” and “I” a lot within their blog posts. This is important because I’ve found that bloggers who don’t write in a conversational tone receive 31% fewer comments per post. You want more comments because that means more engagement, and engaged readers are more likely to convert into customers.
  3. Storytelling – you only have 8 seconds to grab the attention of your readers. That’s short! So short that it’s actually a second shorter than the attention span of a gold fish. One of the best ways to hook a reader is by telling a story. If the blogger can incorporate stories within each blog post, these posts will be more likely to be read.
  4. Analytical abilities – how do you prove a point? By using facts and data, right? You don’t want to hire a blogger who can’t prove a point. Why? Because I’ve found that blog posts that contain data and stats, assuming they are accurate, generate 28% more social shares. That means more traffic to your blog.

Conclusion

When it comes to evaluating bloggers’ abilities, you don’t have to look further than the points above. Sure, there are other important qualities a blogger should have. The advantage of finding these bloggers on other popular blogs is that those other qualities have already been pre-vetted for you. :)
Once you find a few bloggers that meet the requirements above, you’ll want to shoot them an email asking if they are interested in contractual gigs. Contract means you just pay them for every blog post they write.
What you’ll find is that most of these bloggers will want $100 to $200 for a blog post between 1,000 and 2,000 words. Paying more than $200 usually isn’t worth it unless your ROI warrants it. And paying less than $100 isn’t very realistic as most good bloggers spend four to five hours writing a great post. That means you would be paying them less than $20 an hour.
It’s as simple as that. There isn’t much more to finding a world-class blogger.

Sunday, January 5, 2014

Right Place, Right Time

Top Searches for Handicap Accessibility:


Rising searches

Rising searches are searches that have grown significantly in popularity over a given time period when compared to a preceding time period. For example, if you're comparing searches for starbucks coffee during May 2006, the comparison would be April 2006.

For each rising search term, you’ll see a percentage of the term’s growth over a period of time. If you see Breakout instead of an actual percentage, it means that the search term experienced growth greater than 5000%.



CAPS builders, not enough search volume.


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