"How do we get customers engaged on our blog and other social media to buy or transact with us? How do we make that leap?"
It's a common question and you're not alone in asking it. Here's my
answer: Getting engaged sales prospects to consider a purchase or
actually transact is easy if you return to trusty, time-tested, proven
basic direct response practices.- Solving customers' problems
- Designing to sell (planning social experiences to provoke customer responses that connect to the sales funnel)
- Translating (discovering customer need as it evolves and using this knowledge to improve response and conversion rate)
