Advance confidently in the direction of your dreams.

Growing a business single-handed, a collection of articles and hopefully inspiration.

Tuesday, September 25, 2012

Six trends that signal change in all things aging and health

Six trends that signal change in all things aging and health

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Saturday, September 8, 2012

Great Organizations for the Lady-preneur

Question: Name one organization that specifically helps female entrepreneurs find success and explain why they do such an amazing job.

Question by: Miya V.
The Crave Company
“I believe The Crave Company is great because it brings women entrepreneurs together in cities all over the world. The women who participate tend to range from work-at-home moms to small local business owners, all the way to startup founders. It’s amazing to see the cross section of ideas spreading in such a group.”
- Nathalie Lussier | Creator, The Website Checkup Tool

Thursday, September 6, 2012

Internet Marketing Training – 3 Simple Steps to Grow Your List with Blogging

Internet Marketing Training – 3 Simple Steps to Grow Your List with Blogging

Wednesday, August 29, 2012

Marketing with Linked In

Have you noticed the changes to LinkedIn recently?
Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications.
Read further to find out how the recent changes to LinkedIn impact your social media marketing.

What’s New With LinkedIn?

Recently the LinkedIn Homepage had a significant makeover. It’s now more sleek and modern. It also feels faster with an almost instantly updated user interface.

Read on...

Your Short and Sweet Marketing Plan Strategy

Your Short and Sweet Marketing Plan Strategy

Fotolia 37724319 XSI can't tell you how many times I ask to see a client's marketing plan, and they don't have one.  Typical responses are, "It takes too much time," "We don't follow it anyway, so why bother,"  "No one looks at it other than me, so what's the point."  Sound familiar?  Unfortunately, these comments carry a great deal of validity to them.  Maybe in planning your strategies for 2013, it's time for a different approach to a marketing strategy - one you will actually use and others will value.
First realize it's difficult to measure the effectiveness of your marketing strategies without a plan.  Rather than create a one-year marketing plan, consider a 90-day plan.  Using a short-term approach you can easily:
  • Monitor progress
  • Analyze data to create a baseline for tracking and comparing results
  • Quickly make changes
  • Eliminate spontaneous decision-making and force proactive planning
To help you get started creating your 90-day plan, evaluate and answer the following questions:

Read on...

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