Your Short and Sweet Marketing Plan Strategy

Your Short and Sweet Marketing Plan Strategy

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Created on Wednesday, 01 August 2012 18:28

Written by Patty Cisco - MBA, President and "Creative Catalyst"

I can't tell you how many times I ask to see a client's marketing plan, and they don't have one.  Typical responses are, "It takes too much time," "We don't follow it anyway, so why bother,"  "No one looks at it other than me, so what's the point."  Sound familiar?  Unfortunately, these comments carry a great deal of validity to them.  Maybe in planning your strategies for 2013, it's time for a different approach to a marketing strategy - one you will actually use and others will value.
First realize it's difficult to measure the effectiveness of your marketing strategies without a plan.  Rather than create a one-year marketing plan, consider a 90-day plan.  Using a short-term approach you can easily:

• Monitor progress
• Analyze data to create a baseline for tracking and comparing results
• Quickly make changes
• Eliminate spontaneous decision-making and force proactive planning

To help you get started creating your 90-day plan, evaluate and answer the following questions:

Read on...