Advance confidently in the direction of your dreams.
Growing a business single-handed, a collection of articles and hopefully inspiration.
Showing posts with label Buying Behavior. Show all posts
Showing posts with label Buying Behavior. Show all posts
Wednesday, May 15, 2013
Monday, July 30, 2012
How do we get engaged prospects to buy using social media.
"How do we get customers engaged on our blog and other social media to buy or transact with us? How do we make that leap?"
It's a common question and you're not alone in asking it. Here's my
answer: Getting engaged sales prospects to consider a purchase or
actually transact is easy if you return to trusty, time-tested, proven
basic direct response practices.- Solving customers' problems
- Designing to sell (planning social experiences to provoke customer responses that connect to the sales funnel)
- Translating (discovering customer need as it evolves and using this knowledge to improve response and conversion rate)
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