How do we get engaged prospects to buy using social media.

"How do we get customers engaged on our blog and other social media to buy or transact with us? How do we make that leap?"

It's a common question and you're not alone in asking it. Here's my answer: Getting engaged sales prospects to consider a purchase or actually transact is easy if you return to trusty, time-tested, proven basic direct response practices.

1. Solving customers' problems
2. Designing to sell (planning social experiences to provoke customer responses that connect to the sales funnel)
3. Translating (discovering customer need as it evolves and using this knowledge to improve response and conversion rate)

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