What is a Marketing Funnel? | Why You Should Have A Marketing Funnel

by Rich Miller ·

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What is a marketing funnel? That might be a foreign question to you if you are new to online marketing, but don’t lose heart I will explain it. A marketing funnel is one of the critical keys to building a successful business and your Freedom.  Read this entire article so that you can learn more about what is needed to get your marketing funnel up and running!

What is a Marketing Funnel?

For those of you who don’t know what a marketing funnel is, let’s get to it. Think about what a funnel really is. You might think of a tornado first, that takes you by storm, and you might think about things that get sucked in fast and either continue on or get spit out.
This is the same principle as a marketing funnel that you would use to build your business. There are normally a few steps in the Sales Funnel process simply because once you capture your targeted customer you want to accomplish some critical steps to get them through your funnel. Designing your own Marketing Funnel can be technically challenging, especially if you are new to marketing and don’t have the technical skills.

Designing A Marketing Funnel

In designing a good marketing funnel system there are many psychological factors that are considered when designing the process that your Lead will follow. Dialing in a good funnel that converts can be very time consuming and costly if you’re just learning the basics. Because of the time involved in learning, testing its usually best to use a system like MLSP that already has a marketing funnel that is already tested and ready to go.

Floating Through the Marketing Funnel

There are many phases of a funnel including the initial phase of discovery like. That could be a magazine ad, internet search or an online paid ad that attracted the lead to the first stage of your marketing funnel. Some refer to this as a trigger, but call it what you want, it got their attention!
If you did your job correctly, you have peaked the leads interest in your offer / product and you take them to your squeeze page where you deliver enough information so that your lead wants to know more, this is the most important step of the funnel as you now are capturing their contact information.  That Lead then gets added to a database that you own, most people use Aweber or GVO for that purpose.
Normally the next step in your marketing funnel is exposing your new Lead to your product or service.  This is what we call the exploration stage; or rather they are discovering what it is that you have to offer. Makes sense right?  This is the point that your lead can decide which path they wish to take, they may make the purchase at that time or not, but don’t worry it’s not over yet!

What Happens to The Leads In A Marketing Funnel?

Heres where the design of your funnel pays off, sometimes resulting in thousands of dollars of recurring sales. Many people get disappointed when they don’t initially convert a lead to sale, but thats ok!
A VERY important part of your marketing funnel is the follow up sequence that you have built into your sales funnel. This is where your emails start working for you on autopilot and build relationships with your subscribers. Sometimes it takes 10+ exposures to your offer before someone makes that buying decision.

As you can see there are a lot of moving part to a successful marketing funnel. I have built many marketing funnels, but to be honest with you I prefer to focus on getting traffic and let someone else do the heavy lifting for me. That’s why I have used the marketing funnels that have been designed and tested by some of the best internet marketers in MLSP.
 Take a test drive of the same powerful marketing tools I use and you can use to make a new life and a new business with new results? CLICK HERE and  get immediate access to the same Marketing Funnel System I use.
 Wishing You Great Success!