This
is the fourth installment of my series on how to become the go-to
expert in whatever field you blog about. In case you missed them, here
are the previous posts.
The Best Business Card In The World
When we left part three, I told you that having a demo video was the second best business card in the world. Today, I’m going to reveal the absolute best business card in the world.
Your own book.
Nothing screams expert status more than being a published author. If
you have your own book, then it doesn’t matter if the guy next to you
knows 1000 times more than you. You will be viewed as the expert because
you wrote a book on the topic. When a newspaper or TV show show has a
list of experts to choose from, they will always choose the ones who are
published.
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