Advance confidently in the direction of your dreams.

Growing a business single-handed, a collection of articles and hopefully inspiration.

Saturday, November 23, 2013

How to Write a Great Headline for Blog

10 Sure-Fire Headline Formulas That Work

So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles?
Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal.

1. Who Else Wants [blank]?

Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
  • Who Else Wants a Great WordPress Theme?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants More Fun and Less Stress When on Vacation?

2. The Secret of [blank]

This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
  • The Secret of Successful Podcasting
  • The Secret of Protecting Your Assets in Litigation
  • The Secret of Getting Your Home Loan Approved

3. Here is a Method That is Helping [blank] to [blank]

Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
  • Here is a Method That is Helping Homeowners Save Hundreds on Insurance
  • Here is a Method That is Helping Children Learn to Read Sooner
  • Here is a Method That is Helping Bloggers Write Better Post Titles

4. Little Known Ways to [blank]

A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
  • Little Known Ways to Save on Your Heating Bill
  • Little Known Ways to Hack Google’s Gmail
  • Little Known Ways to Lose Weight Quickly and Safely

5. Get Rid of [problem] Once and For All

A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
  • Get Rid of Your Unproductive Work Habits Once and For All
  • Get Rid of That Carpet Stain Once and For All
  • Get Rid of That Lame Mullet Hairdo Once and For All

6. Here’s a Quick Way to [solve a problem]

People love quick and easy when it comes to solving a nagging problem.
  • Here’s a Quick Way to Get Over a Cold
  • Here’s a Quick Way to Potty Train Junior
  • Here’s a Quick Way to Backup Your Hard Drive

7. Now You Can Have [something desirable] [great circumstance]

The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Meet Sexy Singles Online Without Spending a Dime
  • Now You Can Own a Cool Mac and Still Run Windows

8. [Do something] like [world-class example]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
  • Speak Spanish Like a Diplomat
  • Party Like Paris Hilton
  • Blog Like an A-Lister

9. Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame. Enough said.
  • Build a Body You Can Be Proud Of
  • Have a Smile You Can Be Proud Of
  • Build a Blog Network You Can Be Proud Of

10. What Everybody Ought to Know About [blank]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
  • What Everybody Ought to Know About ASP
  • What Everybody Ought to Know About Adjustable Rate Mortgages
  • What Everybody Ought to Know About Writing Great Headlines
Find these headline templates useful? Pick up our comprehensive ebook on Magnetic Headlines as well as a full content marketing library … for free. You can click here to learn how.

Saturday, November 16, 2013

Alternatives to Business Coaching


(Photo Credit: Wikipedia)
By Laura Roeder, social media marketing expert.
As a business owner, what do you do when you’re seriously stuck but have no boss or partner to go to for advice?
Soak up the wisdom online or at the library for free.
This may sound like overly basic advice, but I can’t emphasize enough how much I’ve learned about running a business just by spending some time reading. I’ve applied systems, practices and tools to my own startup with visibly great results. Here are my go-to business books (some of them travel with me everywhere I go):
  1. “Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm”: This book has helped me and my team focus on serious growth. Establishing a business that works is great, but the playing field does change when you’re trying to go from 100 customers to 10,000. I recommend it for anyone ready to take their success to a whole new level.
  2. “Double Double: How to Double Your Revenue and Profit in 3 Years or Less”: Cameron Herold’s book is also focused on growing your business. What really opened my eyes about this book though, are the parts about building a team that will facilitate growth, and how to lead that team. This is one of those books I read over and over, and I would highly recommend it — especially if you’re looking to stop doing everything yourself and bring on one (or many) team members.
  3. “Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle”: This was the book I used as my guide when I was first starting out as a freelance web designer. When you’re a freelancer, finding the clients is just as important — if not more important than — actually executing work for them. One of the major things I got from this book is about going after what he calls the “red velvet rope clients.” In other words, these are your 100 percent ideal customers. It can be really hard to say no when someone comes to you saying “I want to work with you AND give you money!” But Michael Port breaks it down clearly and explains why being choosy is the absolute best thing you can do as a freelancer.
  4. “Tribes: We Need You to Lead Us”: Tribes is essentially our marketing bible here at Roeder Studios. It teaches you that building a fanatical community (your “tribe”) is far more important than the specs of your next product. Unless you run a collections agency, this book is for you.
I love books. But chances are you aren’t going to get through multiple books in one day. So when I can get an almost-daily dose of advice from the blogs of business-owners who are doing things right, I happily consume it as fast as a pint of ice cream. Below are my favorite read-first business blogs:
  1. Seth Godin: Seth has been writing about marketing and growing your business for so many years that you could basically devote your time to reading through the archives and you’d pretty much know everything there is to know. Lots of his articles are super-short and easy to consume while on the go.
  2. Derek Sivers: Derek, a friend of mine, writes this amazing blog on all aspects of life, camouflaged as a business blog. What I love about Derek’s writing is that it always makes you stop and think deeper, regardless of the particular topic of any given post.
  3. Neil Patel: Neil shells out the most practical advice about everything that’s currently happening in the world of marketing in Quick Sprout. His posts are extremely detailed and he’s constantly giving away the step-by-step systems that brought him such enormous success at a young age.
Finally, the only thing better than books and blogs for getting really tangible advice is in-person events and conferences. I try to never miss:
  1. Microconf: Microconf is a conference dedicated to bootstrapped startups. These are a collection of businesses who have unique struggles from the both the startup and small business worlds, and have some really amazing solutions to share with you.
  2. World Domination Summit: The absolute best conference for anyone thinking about making their mark in the world is World Domination Summit. I’ve met some of my closest friends at this inspiring event. Tickets sell out in about 30 seconds every year — it’s that good. (Here’s why I loved it this year.)
  3. Summit Series: This is a series of conferences that collect some of the brightest minds, thought leaders and entrepreneurs from around the world. Get ready to get blown away by what these people are up to.
There you have it: 10 sources to turn to for advice as a solo business owner. I’m not against paying for an experienced business coach to help you go after that big growth. In fact, I’ve been coached at different points in my business. But there’s nothing quite like having a free (or inexpensive) resource that you can turn to again and again. So fire up that library card. Your credit card bill — and your business — will thank you.
Courtesy of YEC
Laura Roeder is a social media marketing expert who teaches small businesses how to become known as #1 in their field and claim their brand online. She is the creator of Creating Fame and Your Backstage Pass to Twitter.

Saturday, November 9, 2013

Increasing Subscribers

How I Gained Over 1,000% New Subscribers Per Month June 5, 2011 Posted by Tyler Cruz click here Paid Advertisement Late last year, I started noticing that more and more bloggers in the make money online niche were using lightbox pop-ups to encourage their visitors to sign up to their mailing list. Since I was only averaging between 1-2 new signups a month to my own blog’s mailing list, I thought that I would try this method myself. I did a bit of research to see what the most popular and reputable software that people were using for this, and discovered that it was Popup Domination. The claims and testimonials on the sales page seemed too good to be true and rather extraordinary, but then again I had been seeing it used on a lot of big blogs (actually, almost all the big blogs), so I decided it would be worth trying. And so, on January 1st, 2011, I installed it on my blog to test it out. The Results The reason I waited so long to post this review was because I wanted to see the long-term effects of Popup Domination. I didn’t want to post a rave review about it after a month, only to see things dwindle shortly after. And so, I have a full 5 months of data to show you. I’ll get straight to the results. The best, and simplest way, is to show you the monthly new signup stats from my AWeber account on my blog’s list: 67 From the chart and stats, it’s obvious when I added Popup Domination to my blog. The red arrows are really unnecessary :-) As you can see, the moment I added it to my blog, my signups skyrocketed. I went from averaging 1.5 new signups a month to 17, which works out to an increase of 1,033%! I should also mention that this is without giving away anything for free. I basically just invite users to subscribe to my free newsletter to stay updated with my posts and other news and offers. Unlike almost every other blogger who uses this, I’m not offering a free e-Book or access to anything special. Just as impressive is the fact that these numbers have stayed consistent ever since adding Popup Domination to my blog. I didn’t see 1 or 2 good months and then a decline – it has been completely steady. Even though my actual numbers are very small and not very impressive, the fact still remains that I dramatically increased my new signup rate by installing this software. And from everyone that I’ve spoken to who uses this, they absolutely love it and have seen results similar to mine. Features I won’t bog you guys down with all the details of the features of the software like I normally do, but I still wanted to briefly describe some of them. First, it’s extremely fast and simple to both set up and customize, for both the WordPress and standalone versions (I installed the standalone version on my RobotWarz site). Below is what I customized mine to look like, which did not take long to do at all since there are a surprising number of nice premade templates to choose from: 66 Secondly, you have great control over how often the lightbox appears and on what pages it appears. For example, I have mine set up to only display once every 7 days for visitors, but I could change that to once a day, or once a month if I wanted to. I could even change it to display after the visitor has made X amount of views on my website. Here’s a quick rundown of its features: WordPress Plugin & Stand Alone Version 8 Beautiful themes with 15 Colour Options Works with ALL mailing list providers Works with all caching software Select specific pages for it to appear Exit Pop-up functionality Ability to pop up after a certain number of impressions The Price I can’t remember for sure, but I could almost swear that when I got mine, the price was $77. But I just checked the price, and it appears to be $47 right now. Even at $150 though, it’s still well worth the price if you want to dramatically increase your mailing list subscriber rate. The software just works, plain and simple. At least, it did for me. It also comes with a 60-day money back guarantee, so you really have nothing to lose, but a lot to gain. If you do get it, be sure to leave a comment here with your own review after letting it run for a little while.

Affiliate Marketing Resources

Recommended Resources Below is a list of some of the various ad networks, online services, and software tools that I personally use and recommend. I made this resource section on my blog to share these valuable resources with you, as well as to help lessen the amount of e-mails I get requesting to know who designed my logo or what specific tools and services I use for this and that. I do use other resources from the ones listed below, but these are my favourite and the ones that I can highly recommend. This page is fairly long, so below are the topics in case you are looking for a specific type of source: Affiliate Networks Ad Networks Affiliate Marketing Tools & Services Paid Traffic Sources Blogging Tools Graphic Design Programming Outsourcing Websites SEO Tools E-mail List Management Web Hosting Domain Registrars Buying & Selling Domains and Websites Social Media Tools & Services [Last revised and updated: May 24th, 2013] Affiliate Networks (CPA) PeerFly – I’ve been working with PeerFly since they launched and can’t recommend them enough. They are an awesome affiliate network that has a fantastic custom-made backend, the highest payouts anywhere (guaranteed), and great customer support. Read this post to see photos and a video from when I met up with them in person in Florida. AmpedMedia – AmpedMedia is another good solid affiliate network that I use. They have never failed to send me a Christmas card every year, hand-signed by their entire staff. Read this post to see photos and a video from when I met up with them in person in Florida. Neverblue – Neverblue is an established network in the industry, being in business since 2004 (a long time for an affiliate network). They are a very solid network with a great custom backend, good payouts, and a nice balanced selection of offers. Neverblue is definitely a network you want to add to your "portfolio". Ad Networks (CPC/CPM) Casale Media – I have been using Casale Media for over 5 years, since 2006. They pay out 70%, have a good advertiser base, a great control panel, and a referral program which pays out for life. Tribal Fusion – Tribal Fusion is a fantastic ad network for high volume sites due to the high quality publishers they attract. By requiring their publishers to have high quality, large traffic sites, they are able to attract big brand advertisers and in turn offer very high payouts. However, you will need to have a minimum of 500,000 unique visitors a month in order to be accepted. I’d highly recommend them if you can get accepted into them. Affiliate Marketing Tools & Services CPVLab – If I could only choose ONE affiliate marketing program or service to use, it’d be CPVLab, no question. I simply cannot recommend this tracking software enough. It is not free, and costs a one-time fee of $297, but it is worth every damn penny! In fact, it could be priced at $2,977 and still be worth every damn penny. I now use CPVLab on all of my campaigns and it has saved me countless hours of analysis, as well as helped me make a lot of money. The main features that make CPVLab stand out from other tracking platforms is its blazing speed, extremely clean and easy-to-use interface and design, and built-in features such as landing and offer split-testing. Honestly, if you’re doing affiliate marketing (or any type of traffic analysis), you need to get CPVLab now. You’re welcome. Prosper202 – Prosper202 is a 100% free self-hosted tracking software that you install and set up on your server. Prosper202 is well known in the affiliate marketing world as it was really the first tracking platform developed specifically for the affiliate marketing community. Talk to any super affiliate, and chances are they are either using Prosper202 now, or have in the past. It is simply the best free affiliate tracking platform out there, hands down. GeoEdge – GeoEdge is a proxy service that allows you to surf the web as if you were coming from another country (it currently offers 80+ countries plus 25 major US cities). It works with Flash, videos, rich media – basically everything. In addition to being extremely useful for affiliate marketers (no more "This offer is not available in your location" landing pages), it is also an extremely useful service to view country-specific ads. I use their browser add-on nearly everyday when working on my campaigns. For me, it is a must-have tool as an affiliate marketer who promotes international offers. It is also essential for me since I am a Canadian and many offers are US-only and will geo-redirect based on my IP. GeoEdge is also perfect for mobile advertisers as it has a mobile emulator tool. StackThatMoney – StackThatMoney is a private affiliate marketing forum that costs a monthly subscription fee of $99/month. While not free, it is worth every penny and will pay for itself many times over. For example, last week, I was browsing the forums when I discovered a small network I never heard about before. The first campaign I ran with the network was profitable right off the bat with no optimization or targeting. It’s little gems like these that easily justify the subscription fee. Whether you’re a newcomer struggling to find your first profitable campaign, or an experienced affiliate marketer who is making 6-figures a month, StackThatMoney will have something for you. If you’re serious about affiliate marketing, I highly recommend joining. IMGrind – A lot of people ask me how to get started in affiliate marketing and learn the industry. Well, here’s a great resource for that. IMGrind is a paid, private training forum for affiliate marketers. It is run by super affiliates Ralph "Ruck" Ruckman and Ryan Gray, two guys who are extremely well known in the industry. While Ryan and Ruck are active on the forum and will definitely help you out, the real beauty of the forum is that it consists of hundreds of other experienced affiliates and super affiliates. As a result, you are learning a hell of a lot more; it is not just 2 guys you are learning from, it is hundreds of successful affiliates. Some of the biggest guys in the industry are members there, and it is up to you how you decide to interact. You could be a "fly on the wall" and just sit back and read all the valuable information, or you could be an active member and participate and engage in discussion and ask questions. If you really want to learn, you’ll do both. For a more information, be sure to check out my review. CrazyCTR – CrazyCTR is a paid service that allows you to instantly make countless variations of your ad images so that you can focus on actually split-testing the ads instead of spending all of your time creating the images manually. Be sure to check out the review I wrote about them which includes a 17-minute screencast video. Also, enter the coupon code: TYLERCRUZ to receive 20% off your subscription price for LIFE. SocialAdNinja – If you use Facebook as a traffic source for affiliate marketing, then you should definitely look into trying SocialAdNinja. SocialAdNinja is a Facebook ad spy service that gathers and harvests ads from Facebook and allows you to browse and search through nearly half a million (and growing) ads. Basically, it allows you to spy on your competition and copy their ads and/or ideas. Check out the review I wrote about them which includes a very detailed 33-minute screencast video. In addition, use the promo code: TYLERCRUZ when signing up to get 15% off your monthly subscription for life. Paid Traffic Sources Google AdWords – AdWords has been extremely heavy handed on affiliate advertisers over the past few years – so much so, that most affiliates will scoff upon the sheer mention of their name. And while seemingly random bannings do still happen, as long as you’re not promoting anything super shady, you should be okay. AdWords is great because you can target people who you know are interested in your ad because they are proactively searching for it. The content network is also a fantastic source, as Google has amassed a huge publisher base over the years, allowing for seemingly endless traffic. Facebook – A lot of people have turned away from Facebook over the past couple of years, because just like Google AdWords, competition quickly grew and made it rather expensive to use. But if you stick with it and can get the hang of it, Facebook offers some of the best targeting out there, and a never-ending supply of traffic that you can scale upwards forever. Blogging Tools WordPress – I use the free blogging software WordPress for my blog. WordPress is great because it’s a free open-source software which is heavily supported by developers offering free plugins. WordPress releases new versions with new features and improvements regularly, and is theme-based meaning you can easily customize your own theme or download one of the thousands of free themes available. There are also countless plugins available to extend functionality as well. Windows Live Writer – I actually don’t use WordPress to write, edit, or publish my blog posts. Instead, I use the free blogging editor software Windows Live Writer (made by Microsoft). I always find formatting posts within WordPress to be a real pain which is why I started using WLW. In addition, WLW has a plethora of features and tools including: built-in image cropping and watermarking, spell-checking, auto-linking, word count, and tabs for easy view switching. WLW also works with a number of different blogging platforms including WordPress, Blogger, Live Journal, and TypePad to name a few. Graphic Design SOSFactory – Sergio from SOSFactory is the talent behind my mascot, and has done a number of variations of them for me now. Without hyperbole, I can confidently say that Sergio is a world-class artist, especially when it comes to mascots. He charges around $600 per logo, and while that may sound expensive, it’s really not. In fact, it’s quite cheap considering the sheer quality of it. In addition, Sergio will provide you with the PSD and any other sources (such as fonts) used in high resolution so that you can print offline material such as business cards, posters, or T-Shirts with your mascot. He also guarantees his work – he’ll provide you with early sketches and revisions along the way to make sure you’re happy with the way it’s taking shape. If not, he’ll do it until you are. In addition to mascots and logos, Sergio also does traditional print, web, and stationery design. Just check out his portfolio to see his awesome work for yourself. Tell Sergio that Tyler sent you and he’ll take care of you. Webdesignbe – Formerly 4Design.tv, Webdesignbe.com is one of those hidden resource gems that isn’t widely marketed and linked everywhere but rather spread through word of mouth. In fact, that is how I found out about them – through a friend. I hire them for all my graphic work now. Webdesignbe is a small but great design company from Belgium run by husband and wife. Check out their portfolio to see examples of their work. They do pretty much anything graphic-related including: website design, banners, logos, business cards, etc. They offer very unique and creative design, a fast turnaround, free revisions, are very affordable considering their quality, and give the source files (PSDs, fonts, etc.). I highly recommend them. Tell Nathalie that Tyler says “Hi” :-) Programming Interberry – Interberry is a programming company that I have regularly hired since finding them several years ago. They have done all my programming work since, including Movie-Vault.com, PublisherChallenge, and several other sites and projects. Being a perfectionist and having a lot of experience with developing websites and outsourcing, I can be very demanding. Interberry impresses me in that they never complain or hesitate to do anything I request. That’s saying a lot because I often send 3-4 e-mails per day with lists of new things to add or other changes, and they won’t complain at all, they’d just get it done. You can contact them via their website at Interberry.com, e-mail them at info@interberry.com, phone them at +1-888-367-1110 (during 9:30 am to 6:30 pm Indian Standard Time), or if you’re like me you’ll want to talk to them via Skype chat. Add cheb.iberry to your Skype contacts for that. For more information, you can read some of my past posts on Interberry at: The Programmers Behind PublisherChallenge, My Christmas Gift to You: Interberry, and 2 More Reasons Why You Should Hire Interberry. Be sure to tell Interberry that I sent you, and they’ll treat you extra nice :-) Outsourcing Websites Elance – Elance.com is the most established and leading authority for outsourcing work online. I’ve personally used them since 2004 to find programmers for my various projects (before finding Interberry). Elance has 2 million providers, allowing you to you hire professionals in almost any field relating to business including: programming, design, writing, admin support, accounting, marketing, and even legal services. Freelancer – Freelancer is similar to Elance, only its providers seem to offer cheaper prices. They also have over 7 million freelancers in their system, and have grown at a tremendous pace the past few years, and seem to have now overtaken Elance as the largest outsourcing work site. It’s partly the higher number of freelancers on Freelancer that tends to drive the bids down. For smaller, simpler, projects, I tend to use Freelancer over Elance. oDesk – oDesk tends to have a lot more European providers compared to Elance and Freelancer, which have mostly Indian providers. oDesk also tends to have higher bids from their providers as well. However, I really like how oDesk presents their providers, clearly displaying their hourly rate, description, portfolio, and past projects and rating. oDesk also has a test feature, in which providers can take certain tests in their field so you can get an idea as to their level of skill in that particular field. Overall, oDesk has a much higher quality of providers than other freelance sites, in my opinion, but they’re also far more expensive. SEO Tools RankPay – RankPay is a very unique SEO firm in that they have a business model in which they only charge based on the results they provide. Basically, the higher you rank, the more you pay. The prices are per keyword and will vary depending on the keyword and your website. The are also tiered, so the higher you rank, the more you will pay. What’s nice though is that you only have to pay once you are ranked in the top 30 – you won’t have to pay a cent if you’re ranked #31, for example. I worked out a special deal with them, and so if you decide to sign up with them, be sure to use TYLERCRUZ as the promo code when you register, as it will give you an instant $50 credit applied to your account. RankTracker – I absolutely love RankTracker and highly recommend it. It tracks the rankings of your keywords and provides graphs, charts, and reports on their progress. There is no program that is as accurate and has as many features as RankTracker. It will search virtually any search engine, and provide accurate rankings up to the 1,000th result. You can watch an early screencast review I made for more details, or look at some screenshots of the results from any of my past SEO Case Study posts. I highly recommend RankTracker for anyone wanting to keep track of their keyword rankings. E-mail List Management AWeber – AWeber is an e-mail list management service that allows you to collect e-mail addresses from your visitors. Ask any top internet marketer the one thing they regret, and they’ll likely tell you that it’s not building an e-mail list sooner. Starting at only $19/month, it’s pretty affordable. AWeber is very popular because they are an extremely “whitehat” company. They are very strict in how their users conduct their e-mail lists such as all e-mail list subscriptions having to be confirmed and opted-in, and having a zero-tolerance policy for using their services for spamming of any kind. This strictness is actually a very good thing as it establishes themselves as a respected company and are therefore often safelisted (as opposed to blacklisted!) on many ISP’s and servers. AWeber also offers a horde of features, such as awesome tracking, great analytics, and the ability to collect e-mail addresses by providing something to the user, such as a download to your e-book, for example (ever wonder why so many internet marketers pitch their free e-book?). If used correctly, AWeber will easily pay for itself and then some. Popup Domination – Popup Domination is a web script that overlays a lightbox sign-up form over your website in order to encourage visitors to sign up to your mailing list. While the concept is simple, the fact is that it works. In fact, most of the top internet marketers are using it, such as John Chow, Zac Johnson, Shoemoney, etc. They’re using it not to annoy their readers, but because it works. You can check out a short case study I did with adding Popup Domination on my blog. Basically, I increased my subscription rate by 1,033%. It works. Popup Domination is designed to work with all the major mailing list services, such as AWeber (see above), and offers a number of customizable features such as being able to set it so that the lightbox doesn’t appear until after the visitor has made a certain number of pageviews on your site. Web Hosting HostGator – I’ve stated in several interviews now that the best business decision I made in 2009 was switching to HostGator. They have amazing hosting packages which will suit 99% of you, from basic web hosting starting at $3.96 a month to powerful dedicated servers. HostGator has a spotless reputation online and is an Inc. 5000 company. Their customer support is beyond outstanding – what I especially like is their 24/7 live chat support (with literally over a hundred agents ready to help you instantly). They even do free site transfers for you, if you’re switching from another provider. I am a complete fanboy when it comes to HostGator and simply cannot recommend them highly enough. Use the coupon code TYLERCRUZ25 when signing up to receive a full 25% off your initial order (it’s therefore recommended to prepay a year in advance to take advantage of the discount). LiquidWeb – I mention above that HostGator will work for 99% of you. After all, I use HostGator myself. But I also use LiquidWeb. In the Spring of 2011, I bought a website that was receiving mad traffic and utilizing a lot of server resources. My dedicated server at HostGator wouldn’t be able to handle it properly, at least not with any growth, which is saying a lot because the Pro Dedicated Server at HostGator is pretty damn powerful. And so I purchased a new dedicated at LiquidWeb. LiquidWeb specializes in dedicated servers and can offer custom packages much bigger than HostGator’s largest available server. For example, my server with them is a 16x core! LiquidWeb has great customer support with 24/7 live chat support and a wide selection of server customizable and upgrade options available. I therefore recommend LiquidWeb for those 1% of you who need something REALLY powerful. Domain Registrars GoDaddy – GoDaddy is the world’s largest domain name registrar, and most professional domainers (those who buy and sell domains for a living) use GoDaddy. GoDaddy has awesome customer support. To give you an idea of just how great their support is: on two separate occasions I accidentally registered domains with an accidental typo. Both times I contacted support and they kindly refunded my money within minutes and wished me a good day. They have great prices, especially if you become a member of the Domain Discount Club (very useful if you have a lot of domains), and allow for easy and instant domain transfers (which is why most domainers use GoDaddy). They have one downside though. Their site is extremely ad heavy and you will be bombarded with offer after offer as you use their site, but once you get used to them you quickly learn to ignore them. NameCheap – While I mainly use GoDaddy, I also use NameCheap since it’s also a very popular registrar and many domainers use it an alternative. NameCheap is nice because their site is much cleaner than GoDaddy’s, and they don’t try to hard-sell you on their products and services like GoDaddy does. Their prices are awesome, as their name suggests, and probably their best perk is that all the domains come with free WhoisGuard protection. I wouldn’t recommend them if you plan on flipping domains, though. They are rather bitter when you transfer a domain away from them to another registrar… waiting until the last possible second according to the ICANN rules (the end of the 5th working day) to approve the transfer. Buying & Selling Domains + Websites Flippa – Flippa is hands-down the best place to buy and sell established websites. You can find websites there from as low as $50 to as high as $1,000,000+. I have been using Flippa for many years (it used to be Sitepoint Marketplace before becoming its own site), both buying and selling sites on it, and can highly recommend it. Be sure to watch a video of a webinar I did with e John Chow, Zac Johnson, and Matt Mickiewicz (the co-founder of Flippa) in which I was a panellist. My presentation begins around the 24-minute mark. There are invaluable tips for buying and selling sites there. DNForum – I’ve been a member of DNForum since early 2004. DNForum is an absolute massive domain name forum in which you can discuss anything pertaining to domain names. But its main purpose is for members to post their domains for sale, where potential buyers can then contact them. In order to gain access to some of the buying and selling sections, you’ll need to upgrade your membership on the site. Fortunately, there are lifetime options available, and I recommend getting the lifetime Platinum membership (that’s what I have). If you do a lot of domain buying and selling, this one-time cost will pay for itself quickly. NamePros – NamePros is just like DNForum, only it’s completely free. Whenever I post my domains for sale or am looking for some domains to buy, I always use both DNForum and NamePros. In fact, you’ll find many posts duplicated on both sites from other people doing the same thing. Sedo – Sedo is a large domain marketplace. However, unlike DNForum and NamePros, Sedo takes a commission (10%) for every domain you sell. It does not cost anything to list your domain(s) for sale, however. Sedo is most beneficial for sellers of premium domain names who are looking to get a high price tag. It is therefore not so great for buyers, as the prices for most of the domains listed on Sedo tend to be quite inflated. BuyDomains – BuyDomains is another domain marketplace, only they tend to focus on higher-quality domains when compared to Sedo. What I like about BuyDomains is that if you have a higher budget, you can find some pretty nice domains for fair prices. It is therefore not-so-good to list your domain for sale there, but as a buyer it’s pretty nice. If you’re willing to spend $1,500 – $20,000+ for a domain, I’d recommend taking a look at BuyDomains first to see if they have anything that suits your needs. Social Media Tools & Services Twiends – Twiends is a service that allows Twitter users to list themselves in which is essentially a giant Twitter directory. The secret is to purchase seeds instead of using their free service. I personally grew my number of followers from 1,000 to over 60,000+ by using them. Be sure to read my very detailed review and case study of Twiends, as well as my follow-up post: How I Gained 25,000 Real Twitter Followers. FeedBurner – FeedBurner is an RSS feed management provider owned and operated by Google. By creating an account (free) and adding your RSS feed(s), you can gain access to a large number of features such as keeping track of how many people are subscribed to your feed(s), offering e-mail delivery whenever you make a new post, and most importantly – having a centralized source for your RSS feed. If you switch domains, for example, you won’t need to rebuild your RSS followers from scratch again. FeedBurner is a must-have for any blogger or anyone with an RSS feed. Tube Toolbox – Tube Toolbox is an absolute awesome software program that dramatically boosts your YouTube friends, followers, and video views. The best part is that as long as you use the software tool properly, that these are highly-targeted users who are genuinely interested in being your friend and subscribing to your channel. You can see an early case study I published in my post: How I Gained 5,000 Friends and 260 Subscribers on YouTube in 1 Month. I purchased the lifetime account and would recommend you do so as well, as it’s a one-time fee. As long as you own it for 13 months, you’ll save $10 a month each month thereafter. SocialCrocodile – SocialCrocodile is a service in which you can pay to boost your social media metrics. They currently offer packages for: Facebook, Twitter, YouTube/Vimeo/MetaCafe, LinkedIn, Google +1, and are working on adding some new sources such as RSS. Their packages are very affordable. For example, you can get 10,000 Twitter followers for $93 or 5,000 Facebook fans for $98. They also deliver results fast. I received 5,000 Facebook fans and 2,000 Twitter followers in 5 days. I worked out a special deal with them: if you use the coupon code: tylercruz when placing your order, they will issue you back a 10% refund after you pay (this is a makeshift deal which is why you don’t receive the discount until after you pay).

Monday, October 14, 2013

Pattern for Reading Web Content

F-Shaped Pattern For Reading Web Content

by Jakob Nielsen on April 17, 2006
Summary: Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website’s words in a pattern that's very different from what you learned in school.
In our new eyetracking study, we recorded how 232 users looked at thousands of Web pages. We found that users' main reading behavior was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F and has the following three components:
  • Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.
  • Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.
  • Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F's stem.
Obviously, users' scan patterns are not always comprised of exactly three parts. Sometimes users will read across a third part of the content, making the pattern look more like an E than an F. Other times they'll only read across once, making the pattern look like an inverted L (with the crossbar at the top). Generally, however, reading patterns roughly resemble an F, though the distance between the top and lower bar varies.
Eyetracking heatmaps with 3 different examples of the F-pattern for reading web pages
Heatmaps from user eyetracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn't attract any fixations.
The above heatmaps show how users read three different types of Web pages:
  • an article in the "about us" section of a corporate website (far left),
  • a product page on an e-commerce site (center), and
  • a search engine results page (SERP; far right).
If you squint and focus on the red (most-viewed) areas, all three heatmaps show the expected F pattern. Of course, there are some differences. The F viewing pattern is a rough, general shape rather than a uniform, pixel-perfect behavior.
On the e-commerce page (middle example), the second crossbar of the F is lower than usual because of the intervening product image. Users also allocated significant fixation time to a box in the upper right part of the page where the price and "add to cart" button are found.
On the SERP (right example), the second crossbar of the F is longer than the top crossbar, mainly because the second headline is longer than the first. In this case, both headlines proved equally interesting to users, though users typically read less of the second area they view on a page.

Implications of the F Pattern

The F pattern's implications for Web design are clear and show the importance of following the guidelines for writing for the Web instead of repurposing print content:
  • Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't.
  • The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second.
  • Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.

Detailed Scanning Behaviors

It's fascinating to watch the slow-motion replay of users' eye movements as they read and scan across a page. Every page has reading issues beyond the dominant F pattern I'm discussing here. For example, users scan in a different, more directed way when they're looking for prices or other numbers, and an interesting hot-potato behavior determines how users look at a list of search engine ads. We also have many findings on how people look at website images.
The biggest determinant for content usability is how users read online — and because people read differently, you have to write differently.

Writing Blog Content – Make it Scannable

Filed Under: 31 Days to Building a Better Blog, Writing Content

Only 16% of people read web sites word for word. Source
The average person only comprehends 60% of what they read. Source
Knowing this – how should bloggers who want to communicate effectively write?

Is your Blog Scannable ?

Most people read online by scanning the page for individual words or phrases, headings and other visual cues. Studies have shown that reading from a screen is more tiring and therefore about 25% slower than reading from paper – hence scanning becomes a technique that most employ.
Is your Blog Scannable? It’s a pretty simple thing to test. Ask a friend who is not familiar with your site to take a quick look at a few of your recent posts. Give them 15 to 30 seconds on each post, at the end of which you ask them what the post was about. You’ll quickly get a sense of how they’ve interacted with your blog.

Techniques to Make your Blog Scannable

Good bloggers keep this in mind as they write and will employ a variety of techniques to make their posts easier to read. Some of these techniques include:
  • Lists – Anecdotal evidence here at ProBlogger suggests that its my posts with bullet point lists in them that get linked to ALOT more than similar length posts written in of an essay style.
  • Formatting – Use bold, CAPITALS, italics, underlining, teletext and to emphasize points. Don’t go overboard as you run the risk of frustrating your reader. Also consider changing font size, color and style to draw your readers eyes to your main points.
  • Headings and Sub Headings – Large, Bold words that act as visual cues of what is happening in the content are effective ways of drawing readers further into articles.
  • Pictures – Research shows that readers eyes are drawn down the page by pictures. Place them cleverly by your key points (especially when they closely relate to the content) and you have more of a chance of getting readers to read full articles.
  • Borders/Blockquotes – boxes around quotes and key points can similarly get the attention of readers.
  • Space – don’t feel you have to fill up every inch of your screen – rather create spaces because they help readers not to feel overwhelmed and again tend to draw readers eyes to what is inside such space.
  • Get to the Point – try to be succinct with your points.
  • Don’t Bury your Points – one trap many of us fall into is to bury our main points deep within content where it’s unlikely to be noticed. If you have a key point make sure you say it up front. You can expand upon it later but get your message across in the first few sentences if possible.
  • Find creative ways to reinforce your main point throughout your post.
  • Don’t Introduce too many New Ideas in one post – once again this helps to avoid overwhelming readers with information all at once. If you want to cover many ideas that relate to one another consider a series of posts that link to each other.
If your site and its posts are not easily scannable you run the risk of losing your reader to another blog that is.

How to write a great blog post

It hits you like a TON of BRICKS! It’s an idea for that KILLER blog post that is just bound to bring you all the traffic that you’ve ever dreamed of.
With the idea fresh in your mind you sit down at your keyboard and BANG it out – desperate to hit publish as quickly as you can for fear that someone else will beat you to the PUNCH!
PublishImage by pallotron
As SMOKE rises from your keyboard you complete your post, quickly add a title to it and proudly hit PUBLISH!
Visions of an avalanche of visitors, incoming links and comments swirl before you.
But then…
Reality hits you like a SLAP in the face. There are few visitors, no comments and no links. It’s not a KILLER post – it’s DEAD.

Ever had that experience?

I have – many many times over.
Today I want to start a series of posts that will walk you through an alternative workflow for constructing a blog post – one that takes…. time.
How-To-Craft-A-Blog-Post
Image by Samyra.S
If there’s one lesson that I’ve learnt about writing for the web it’s that a key element to writing successful blog posts is that in most cases they take time to CREATE.
I emphasize ‘create’ because I think too often as bloggers we ‘PUNCH’ out content as though we’re in a race or under some kind of deadline. It’s almost like we’re on a production line at times – unfortunately the posts we write often reflect this.
In this series I want to suggest an alternative approach – the crafting (or creation) of content.
This process is a more thoughtful process that is about crafting words and ideas – shaping posts into content that take readers on a journey.
To kick off this series I want to suggest 10 points to pause at when writing a post on your blog. I’ll include a link to each post that follows in this series as I update them.
Instead of rushing through a post – I find that if I pause at these key moments my post rises to a new level of quality and posts tend to get more traction with readers. They don’t guarantee the perfect post – but they certainly take you a step closer to a good one.
  1. Choosing a Topic – take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
  2. Crafting Your Post’s Title – perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
  3. The Opening Line – first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
  4. Your ‘point/s’ (making your posts matter) - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction.
  5. Call to Action – driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
  6. Adding Depth – before publishing your post – ask yourself how you could add depth to it and make it even more useful and memorable to readers?
  7. Quality Control and Polishing of Posts – small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.
  8. Timing of Publishing Your Post – timing can be everything – strategic timing of posts can ensure the right people see it at the right time.
  9. Post Promotion – having hit publish – don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
  10. Conversation – often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.
Taking extra time at each of these 10 points looks different for me in every post that I do – but I believe that every extra moment spent of these tasks pays off.
Some times the pause I take in one step will be momentary while in others it could take hours or even days to get it just right. Sometimes the above process happens quite automatically and other times I need to force myself to stop and ponder something like a title or the timing of a post.
Each of the 10 points above have much more that could be said about them so over the weeks I’ll be tackling each in turn in the hope that we can have some good discussion and sharing of ideas around them. I’ll link to each of them from within the list above as I release the posts.
For each point I hope to give some insight into how I tackle them and will share a few practical tips and examples of what I’ve done that has worked (and not worked). Don’t expect posts each day on this series – like all good things – this will take us some time!

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